Marketing （Course Term：02/12/2024-05/01/2025）

This course explains the basic theory, knowledge and skills and techniques of marketing, and combines with case study to promote student’s ability of problem analyzing and solving. After learning this course, students should grasp the knowledge including basic concepts of marketing, marketing management, analysis of marketing environment, market research and prediction, customer behaviour, competitors and competition strategies, marketing in a target market, product and analyzing and marketing strategies, price decision and price strategic choice, marketing channels as well as it’s selection and management, the promotion of product and the selection of promotion strategies, corporation identity design and treatment with the crises when company encountered, etc.