Diploma in Business Administration and Skills（Mandarin）

 Course Introduction

  • The business industry continuously faces varied and dynamic challenges and opportunities. The Diploma in Business Administration and Skills integrates modern business administration skills and knowledge essential to efficiently manage a business or in business development.

  • By the main line of basic function of management, this course explains the basic theory, knowledge and skills and techniques of management, and combines with case study to promote student’s ability of problem analyzing and solving. After learning this course, students should grasp the basic theory and technique of management; know the history of the development of theories and ideas of management; master the basic function of management such as plan, organization, lead, control, etc, as well as their correlations; grasp the analytic skills of management environment and method; know how to set up the management goal; grasp the basic knowledge of human resource in recruitment and training; grasp the theory of inspiration and the method of innovation.

  • The course self-developed by Exerceo Business International College will help students develop managerial skills in confronting economic uncertainties, correlating rising costs of managing business and technological advancement, as well as preserving values in a highly competitive environment. Furthermore, EBIC has taken our past student’s feedback to improve the course even more, by replace some relatively less particle modules to more down to earth ones, students now can expect more real-world experience training.  The diploma is suitable for those who aspire to develop a successful business or venture in the arena of business development. It is also appropriate for industry personnel who wish to reinforce their knowledge and attain a professional qualification as a booster for their career advancement.


市场营销

This course explains the basic theory, knowledge and skills and techniques of marketing, and combines with case study to promote student’s ability of problem analyzing and solving. After learning this course, students should grasp the knowledge including basic concepts of marketing, marketing management, analysis of marketing environment, market research and prediction, customer behavior, competitors and competition strategies, marketing in a target market, product analyzing and marketing strategies, price decision and price strategic choice, marketing channels as well as it’s selection and management, the promotion of product and the selection of promotion strategies, corporation identity design and treatment with the crisis when company encountered, etc.

商务沟通

This module has been developed to promote an understanding of key concepts of business communication as it applies to today’s organizations. Students will be exposed to the different frameworks of studying and understanding foundation of business communication and apply three step writing process for crafting brief message for reporting and oral presentation.

人力资源管理

The main content in this course for the diploma student are covered with Human resource management introduction, planning, analysis, recruitment and employment, performance management, compensation management, training, career development, labor relationship and Human resource management in a cross-culture environment, etc. After learning, students should grasp the basic theory and method of human resource management, and know the common procedure of human resource management in companies.

 


财务会计

Based on the basic theory and methodology of financial accounting, this course gives detailed explanation about the accounting issue in enterprises’ daily activities, which includes accounting confirmation, calculation and report, all of whom are caused by the fluctuation of the six accounting elements—assets, liability, equity, income, cost, and profit. This course intends to help students learn about the basic accounting theory and accounting method so that they can account for actual business transactions in companies and provide the accounting report accordingly at work.